The IRM forecast for 2025 indicates that after two conesuctive years of negative development, the advertising market is stabilizing. In 2026 IRM projects a moderate growth for advertising investments.
The report presents the forecast for 2025-2026 in the following categories: Internet: Display, search and classifieds. The display investments are presented for social, banners & other and instream video. News media: Digital and print. Magazine media: Digital and print. TV: Linear. Out-of-home: Total and digital. Radio: Linear. Cinema. In English. 31 pages.
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