In 2024 Nordic advertising investments amounted to 10 billion Euro, an increase of 3,9% with current exchange rates applied. When adjusted for exchange rate effects, growth amounted to 4,2%.
The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2020 - 2024. 34 pages. In English. Get it here.