The Nordic advertising market grew by 10.4% in the first half of 2026, reaching 5.7 billion EUR.
In 2025 Nordic advertising investments amounted to 10,6 billion Euro, an increase of 5,0% with current exchange rates applied.
IAB Finland and IRM are co-operating to secure a solid, reliable and long term reporting for the digital advertising market.
The IRM forecast for the Finnish advertising market in 2026 is now available to order.
Nordic ad investments are projected to maintain solid growth throughout 2025-2026.
The IRM forecast for the Finnish advertising market in 2025-2026 is now available to order.
After the growth in 2024, the Nordic advertising market continues to grow in the first half of 2025.
In 2024 Nordic advertising investments amounted to 10 billion Euro, an increase of 3,9% with current exchange rates applied.
The IRM forecast for the Finnish advertising market in 2025 is now available to order.