In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -1,0%.
The Danish forecast 2024-2025 predicts moderate growth on the avdertising market the next few years.
The Danish advertising market shows growth again after four quarters of decline.
Annoncemarkedet havde et hårdt år 2023, og samlet gik annonceinvesteringerne tilbage med -2,8% sammenlignet med 2022.
The Danish advertising spend declines for the fourth consecutive quarter.
The global advertising market continues to grow but at a slower pace in 2022.
This means that the advertising investments have declined for three quarters in a row now.
Danish forecast 2023-2024 predicts a mild recession on the advertising market in 2023
During the first half of 2023 the Nordic ad spend amounted to almost 5 billion Euro.
I andet kvartal 2023 omsatte annoncemarkedet 4,1 milliarder kroner, som svarer til en tilbagegang på -4%