Major declines for the Nordic ad market in the wake of Covid-19 pandemic

The Nordic ad market has been hit hard by the Covid-19 pandemic and all four individual markets show major declines during the first six months.

All in all, Nordic ad spend amounted to 3.7 billion € during January-June 2020 a decline by 11.4% compared to the first six months of 2019 (fixed exchange rate).


The report is in English, 26 pages. Ad spend per country and in total for 2016-2019, H1 2019 and H1 2020.

The Nordic advertising report for the first half of 2020 is now available in our webshop.